In 2009 Ben & Jerry's renamed "Chubby Hubby" as "Hubby Hubby" to mark the legalization of gay marriage in Vermont. Now, they do it for UK's legislation:
This March as the UK government debates whether to legalise same sex marriage, we've partnered with gay rights organisation, Stonewall, to raise awareness about the importance of marriage equality by renaming our Apple Pie flavour, Apple-y Ever After!
If you think that Civil Partnership is the same as marriage, think again! Show your support and help convince members of parliament that it's time to say 'I do' to same sex marriage!
You can help support this campaign by "marrying" someone of the same sex through our Facebook App or by writing to your MP using this template. (Because everyone is equal and deserves to live Apple-y Ever After!)