The Lottery of Life

First of all, I want to be clear, what I am about to talk about is in no way an endorsement of all the policies of Save the Children, the group who is behind the images below. Unfortunately, they advocate some positions which the Catholic Church cannot support - including abortion (which is quite contradictory, given their name).

That being said, I believe the following advertising campaign is genius. It really got me thinking and I am sure that it will do the same for many others. So, I am not advocating their group's policies, but the marketing campaign alone.

The campaign is called the Lottery of Life. At the website, you can spin a wheel to see what life would be like if you take another "chance" at being born and what the consequences might be.

Then there is the billboard campaign, which is just as good. Here are a few samples:

Advertising Agency: Lowe Brindfors, Sweden
Creative Directors: Villard, Bartholf
Copywriter: Stefan Pagreus
Art Directors: Pelle Lundquist, Emmeli Österdahl
Photographer: Stockfoto
Typographer: Ola Lanteli

So, tell me, do these images and the website above get you thinking about life as well?

The mystery is - why me God?
I don't have the answer. God does.