That being said, I believe the following advertising campaign is genius. It really got me thinking and I am sure that it will do the same for many others. So, I am not advocating their group's policies, but the marketing campaign alone.
The campaign is called the Lottery of Life. At the website, you can spin a wheel to see what life would be like if you take another "chance" at being born and what the consequences might be.
Then there is the billboard campaign, which is just as good. Here are a few samples:
Advertising Agency: Lowe Brindfors, SwedenSo, tell me, do these images and the website above get you thinking about life as well?
Creative Directors: Villard, Bartholf
Copywriter: Stefan Pagreus
Art Directors: Pelle Lundquist, Emmeli Österdahl
Typographer: Ola Lanteli
The mystery is - why me God?
I don't have the answer. God does.