Monday, August 2, 2010

Variety on "There Be Dragons"

Variety - which is the news of Hollywood - has a story about the new film, There Be Dragons. I was able to see the movie last week and I have a review up.

Here is what Variety had to say:
After church groups helped buoy "The Passion of the Christ" to one of the top-earning films of all time, marketing gurus began devising strategies to reach the faithful.
Few have cracked the formula better than Paul Lauer and his Motive Entertainment, the niche marketing firm that spearheaded "Passion's" faith-based efforts as well as those for "The Chronicles of Narnia: The Lion, the Witch and the Wardrobe" and "The Polar Express."

Now, the 7-year-old Santa Monica-based outfit faces one of its biggest challenges: launching a grass-roots campaign that targets religious and secular audiences for Roland Joffe's "There Be Dragons." Motive's drive, which includes a trailer and key art tailored for both demos, kicks off this month in anticipation of what filmmakers hope to be an Easter 2011 bow.

The $37 million "Dragons," which focuses on the founder of Opus Dei, faces a number of hurdles, especially recent PR hits taken by both Opus Dei and the Catholic Church. Further complicating the picture, the film doesn't yet have a domestic distributor, though that isn't uncommon for films made outside the studio system like "Passion." What is unusual is the amount of resources being dedicated to drum up buzz even before the film has landed a release date.
Continue Reading.
The picture to the right is the movie poster I got last week after watching the film.
The release date has been pushed back to spring 2011.


a girl said...

so the Church is against the release of this movie?

"recent PR hits taken by both Opus Dei and the Catholic Church."

Marcel said...

No the Church is not against this movie.

The reference is referring to the Public Relations hits that OD and the Church have had due to scandals.