Thursday, September 17, 2009


I, like most people, do not like buzzwords. If you work in the corporate world, you know all about them, as exhibited in this column about the most annoying buzzwords in business:
In research conducted by finance staffing firm Accountemps, 150 senior executives from the nation's largest companies cited these 10 problem words and phrases (in no particular order):

Leverage: "We should leverage our investment in IT infrastructure across multiple business units to drive profits."
Reach out: "Jim decided to reach out to this underutilized demographic."
It is what it is: "The server is down, and clients are irate. It is what it is."
Viral: "Our training video has gone viral."
Game changer: "The switch from LAN to WiFi was a game changer for our productivity."
Disconnect: "There is a disconnect between our customers' wants and their page views."
Value-add: "Where's the value-add in this increase in spending?"
Circle back: "I have to go, but I will circle back with the client later."
Interface: "My job requires me to interface with all levels of the firm."
Cutting edge: "Our cutting-edge technology gives us a competitive advantage."
But, the business world is not alone when it comes to annoying buzzwords and phrases, the Church has them as well. There are both Catholic and Evangelical ones - some bother me and some don't. Here are a few to chew on:

-Living Stewardship
-Celebrating Eucharist
-The New Evangelization (misused all the time)
-Liberal or Conservative Catholic
-Seamless Garment
-Catholic Identity
-Intrinsically disordered
-Culture of death
-Spousal / Marital
-Ecumenical or Ecumenism
-Paradigm Shift

-Purpose Driven
-Standing in the gap
-Born again
-Accepting Jesus as your Lord and Savior
-Emergent church
-Seeker and Seeker Sensitive


roz said...

Oh dear. I use the business buzzwords all the time. (I would add to the list "world-class" and "cascade" (as in, "Please cascade the change to all your direct reports"), neither of which (thank heaven).

At least I don't refer to my parish as a "high-functioning team". Or a "low-functioning team", for that matter.

Oldonariel said...

there's also "incarnational living" and "missional" for Evangelicals.