In research conducted by finance staffing firm Accountemps, 150 senior executives from the nation's largest companies cited these 10 problem words and phrases (in no particular order):
Leverage: "We should leverage our investment in IT infrastructure across multiple business units to drive profits."
Reach out: "Jim decided to reach out to this underutilized demographic."
It is what it is: "The server is down, and clients are irate. It is what it is."
Viral: "Our training video has gone viral."
Game changer: "The switch from LAN to WiFi was a game changer for our productivity."
Disconnect: "There is a disconnect between our customers' wants and their page views."
Value-add: "Where's the value-add in this increase in spending?"
Circle back: "I have to go, but I will circle back with the client later."
Interface: "My job requires me to interface with all levels of the firm."
Cutting edge: "Our cutting-edge technology gives us a competitive advantage."
But, the business world is not alone when it comes to annoying buzzwords and phrases, the Church has them as well. There are both Catholic and Evangelical ones - some bother me and some don't. Here are a few to chew on:
CATHOLIC BUZZWORDS:
-Living Stewardship
-Celebrating Eucharist
-The New Evangelization (misused all the time)
-Liberal or Conservative Catholic
-Seamless Garment
-Catholic Identity
-Values-oriented
-orthodox
-Intrinsically disordered
-Anti-Catholic
-Culture of death
-Spousal / Marital
-Millenial
-Evangelization
-Ecumenical or Ecumenism
-Holistic
-Paradigm Shift
-Collaboration
Evangelical:
-Purpose Driven
-Revival
-Standing in the gap
-Postmodern
-Unchurched
-Evangelism
-Born again
-Accepting Jesus as your Lord and Savior
-Emergent church
-Resonate
-Disintegrative
-Seeker and Seeker Sensitive
2 comments:
Oh dear. I use the business buzzwords all the time. (I would add to the list "world-class" and "cascade" (as in, "Please cascade the change to all your direct reports"), neither of which (thank heaven).
At least I don't refer to my parish as a "high-functioning team". Or a "low-functioning team", for that matter.
there's also "incarnational living" and "missional" for Evangelicals.
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