The Roman Catholic Diocese of Sacramento is home to nearly 1 million Catholics. On a typical Sunday, less than 137,000 can be found in church.Read the entire article.
Now, using a strategy straight from the secular playbook, its leaders hope to lure back those who have drifted.
The diocese and nearly a dozen others across the country are preparing to air several thousand prime-time TV commercials in English and Spanish, inviting inactive Catholics to return to their religious roots.
In addition to Sacramento, dioceses in Chicago, Omaha, Providence, R.I., and four other cities will launch the “Catholics Come Home” advertising blitz during Advent, the period before Christmas.
Four more dioceses will follow during Lent next spring. Los Angeles is not among the initial group but could be part of a nationwide campaign slated for December 2010.
"I'm hoping that a significant number of people will give us another look," Sacramento Bishop Jaime Soto said of the campaign. "Many Catholics have a sense of believing but not always a sense of belonging."
The potential audience is huge.
Pray for the success of these evangelical efforts!