This is a very nice video to get you thinking...
This is from the Campaign For Real Beauty from Dove soap. While I support their efforts to increase self-esteem by re-capturing what "real beauty" is, I don't agree with all of their conclusions, including making beauty "democratic". From the website, I cannot figure out if they want to re-define "real beauty" as something non-physical or if they would like to find beauty in every woman's body.
I do not believe that the end of self esteem issues for women is feeling physically beautiful. Rather, real self esteem comes from the one who created us with a purpose, regardless of what we look like physically.
I am probably nit-picking it too much though. A major corporation working to do something positive for the image of women is nothing to shake down too hard.